Reimagined by Kengo Kuma & Associates, our Namsan building is a vertical dialogue between architecture, jewelry, and contemporary art — six levels, three maisons, one quiet sanctuary in the heart of Seoul.
The building's dark façade, composed of slender vertical fins, gently merges with the ginkgo trees lining Sowol-ro. Reflecting the ever-changing sky, it shelters a serene interior shaped by concrete, glass, and light.
More than a destination, the building is conceived as a living dialogue between architecture, art, craftsmanship, and nature. Each level unfolds as a chapter in a vertical journey, where Japanese craftsmanship, contemporary art, and the quiet presence of Namsan come together in harmony.
Click any floor to begin your ascent.
An open-air sculpture deck and champagne lounge overlooking Namsan Tower, where the changing colors of Seoul unfold beneath the evening sky. The rooftop hosts curated exhibitions, cultural gatherings, and the monthly invitation-only Sunset Salon.
Visit the loungeA bridal jewelry inspired by the beauty and rhythms of nature — from the gentle waves, coastal landscapes, and timeless scenery of the Mediterranean — each ring is designed to express a unique love story through delicate forms and refined details.
A welcoming space between the showroom levels, created for conversation, connection, and shared experiences. Throughout the year, the lounge hosts exhibition receptions, artist talks, and intimate cultural gatherings.
Reserve the salonInspired by the richness of European art, classical architecture, and cultural heritage, EXELCO DIAMOND sees each diamond not simply as jewelry, but as a true expression of artistry — rooted in Belgian diamond craftsmanship that celebrates life's most meaningful moments.
Welcomed by a dedicated concierge, guests arrive through a calm sequence of concrete, glass, and natural light — leaving behind the rhythm of the city and entering a quieter world shaped by craftsmanship and culture.
Plan a visitA place where contemporary art finds room to breathe. Set within a serene architectural landscape of concrete, light, and shadow, the gallery presents a rotating program of exhibitions throughout the year — art experienced not only as observation, but as a catalyst for dialogue and discovery.
Inspired by the beauty and rhythms of nature, GINZA DIAMOND SHIRAISHI draws on the sunlit coastlines of the Mediterranean and the timeless stories of Greek mythology — each ring designed to express a unique love story through graceful forms and enduring beauty.
Discover MoreInspired by the richness of European art, classical architecture, and cultural heritage, EXELCO DIAMOND sees each diamond not simply as jewelry, but as an expression of artistry. For generations, EXELCO has transformed exceptional craftsmanship into creations designed to be treasured for a lifetime.
Discover MoreFounded in Tokyo in 1967, WHITESTONE GALLERY has long been a pioneering presence in the contemporary art world, connecting artists, collectors, and new audiences across cultures — a platform for artistic dialogue that brings Asian artists to the international stage.
Discover MoreA new bridal line drawing on the coastlines, light, and timeless myths of the Mediterranean.
The Belgian maison's new high-jewelry collection makes its Seoul debut, three days only.
Six decades of contemporary art curation, opening in Seoul for the first time.
70 Sowol-ro, Yongsan-ku,
Seoul, South Korea
70 Sowol-ro, Yongsan-ku,
Seoul, South Korea
70 Sowol-ro, Yongsan-ku,
Seoul, South Korea