Proposal 03 · Gallery Walk White Stone Seoul · For Ginza Diamond Shiraishi · 2026
white·stone
Now turning on the gallery lights
Exhibition 01 · 2024 — present

The quietest house on Sowol-ro.

An architectural exhibition in seven rooms — featuring the White Stone Building by Kengo Kuma & Associates, and the three maisons that share its roof.
Architecture · Kengo Kuma & Associates · 2024
Photography · Kim Hongseok
70 Sowol-ro · Yongsan-ku · Seoul
enter the exhibition
I
Architecture
Room I · 6 works · West wing
No. 01
2024
West elevation, dusk.
Steel · glass · ginkgo · Sowol-ro
No. 02
2024
A forest of vertical fins.
Brushed steel · hand-finished
No. 03
2024
Approach from the south.
Sowol-ro · pedestrian view
II
Interior
Room II · concrete · light · stair
No. 04
2024
The first quiet inhale.
1F · Reception · concrete & glass
No. 05
2024
Vertical spine.
Cast concrete · floating glass stair
No. 06
2024
The roof under Namsan.
Rooftop · timber deck · ginkgo
No. 07 · feature work
2024
Inside the cathedral.
B1 · White Stone Gallery, installation view
Curator's note

A double-height white cube, carved beneath the street.

When you descend into B1, the city's noise drops away first, then the daylight. What's left is a cathedral-scale gallery — sixty years of White Stone's contemporary art curation, opening in Seoul for the first time.

Six rotating exhibitions per year. Public on weekends. Private viewings by appointment, weekday mornings.

Curated by · White Stone Gallery
First Seoul programme · Mont des Arts, opening June 2026
III
The Six Floors
Room III · vertical sequence · top-down
R
06 / 06 · rooftop
Rooftop Lounge90 sqm · outdoor salon→ Reserve the salon
4
05 / 06 · maison
Ginza Diamond Shiraishi140 sqm · by appointment→ Enter showroom
3
04 / 06 · private
The private salon120 sqm · reserved→ Reserve the salon
2
03 / 06 · maison
EXELCO Diamond140 sqm · by appointment→ Enter showroom
1
02 / 06 · entry
The first inhale60 sqm · 11 — 19→ Plan a visit
B
01 / 06 · gallery
White Stone Gallery230 sqm · Tue — Sun→ Visit gallery ↗
IV
Three Maisons
Room IV · under one roof
4F · bridal jewelry
Ginza Diamond Shiraishi
Tokyo · est. 1995

Japanese bridal craftsmanship presented inside a contemporary gallery context. Bespoke design, hand-set, one couple at a time.

Enter showroom →
2F · high jewelry
EXELCO Diamond
Antwerp · est. 1881

The Belgian house of master cutters — four generations in Antwerp's diamond district, presented as sculpture in Seoul.

Enter showroom →
B1 · contemporary art
White Stone Gallery
Tokyo · est. 1967

Sixty years of contemporary art curation, opening in Seoul for the first time. Six rotating exhibitions annually.

Visit gallery ↗
V
Material Study
Room V · close looks · texture
/ 01 · façade
Vertical fins
Brushed steel · matte black
/ 02 · stair core
Cast concrete
Bare formwork · hand-finished
/ 03 · 4F showroom
Gallery plaster
White lime · directional light
/ 04 · rooftop
Sky deck
Sustainable timber · oiled
End of the gallery walk

Reserve a quiet hour.

The building opens at eleven. By twelve, the gallery is already in its second visitor of the morning. Come early.

Location

70 Sowol-ro,
Yongsan-ku.

Seoul · South Korea

3 min · Namsan Park
2 min · Sookmyung Univ. Stn.

Open in Naver Map ↗

By appointment

Bridal · diamond

One couple at a time, 90 minutes. 4F & 2F maisons.

+82 (02) 794 — 0000

book@newart.seoul

General

Gallery & roof

B1 gallery is public weekends. Rooftop salon is by invitation only.

press@whitestone-gallery.co.kr

11:00 — 19:00 · Closed Monday